With the intention to create a highly successful fashion brand, Rana studied fashion for 18 months in London then moved to the USA and obtained a BA in finance. Having gained valuable business & financial skills coupled with her natural flair for fashion, she started experimenting with various looks, styles, fabrics and design.
Having studied the fashion market for a few years, and from personal experiences, Rana noticed that there was an untapped niche. Despite big jumps in the frequency and establishment of holiday resorts and cruises all over the world, there were very few brands that catered to the demographic of this growing niche in the fashion industry. Therefore, Rana’s love for diverse travel destinations gave birth to Reina; her unique fashion concept that focuses on Summer, Resort and Cruise collections.
Just like her academic background, Rana always looked for a balance of practicality without compromising the artistic value of her work. Therefore, her collections are glamorous, casual-chic, but also affordable, and easy to wear.
